Geofencing puts your brand in the right place at the right time. This article breaks down how franchisees and franchisors can use location-based tech to boost foot traffic, outsmart the competition, and drive local growth.
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Subway is rebuilding what a Subway looks and feels like. The sandwich giant unveiled Blueprint on Thursday, a reimagined restaurant and brand experience that will shape every new restaurant and remodel across Europe, the Middle East and Africa starting in 2027.
KFC just shrank its most famous asset to fit a cupholder. The new $3.49 Go Bucket is a snack-sized play for the afternoon snacking daypart, and a value bet wrapped in nearly 70 years of brand heritage.
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