Franchise buyers in 2026 don’t start with a phone call, they start with research. The brands closing the most development deals are the ones using marketing to educate, qualify, and build trust long before a sales conversation even begins.
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QDOBA’s California ambitions just got bigger. The Mexican fast-casual chain signed a 17-unit deal in San Diego County, handing an experienced local operator the keys as it chases a path to 2,000 restaurants.
The world’s first casual bar and grill is heading somewhere new. TGI Fridays is entering the Balkans with a 10-restaurant deal, part of a franchise-first march toward 1,000 locations worldwide by 2030.
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McKay Advertising + Activation has won a Silver American Advertising Award (a Silver ADDY) from AAF Tampa Bay for the “Live Great. Eat Greek.” campaign the agency created for The Great Greek Mediterranean Grill. The award recognizes creative excellence, the standard at the heart of every ADDY.
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