The first quarter isn’t just the start of the calendar year, it’s the foundation for franchise growth. As brands emerge from the holiday rush, January marks a moment of reset: budgets are finalized, priorities are clarified, and marketing strategies move from planning to execution. In 2026, franchise brands that approach Q1 with intention are setting themselves up for stronger visibility, better leads, and more consistent momentum throughout the year.
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QDOBA’s California ambitions just got bigger. The Mexican fast-casual chain signed a 17-unit deal in San Diego County, handing an experienced local operator the keys as it chases a path to 2,000 restaurants.
The world’s first casual bar and grill is heading somewhere new. TGI Fridays is entering the Balkans with a 10-restaurant deal, part of a franchise-first march toward 1,000 locations worldwide by 2030.
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McKay Advertising + Activation has won a Silver American Advertising Award (a Silver ADDY) from AAF Tampa Bay for the “Live Great. Eat Greek.” campaign the agency created for The Great Greek Mediterranean Grill. The award recognizes creative excellence, the standard at the heart of every ADDY.
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McKay Advertising + Activation has won a Silver American Advertising Award (a Silver ADDY) from AAF Tampa Bay for the “Live Great. Eat Greek.” campaign the agency created for The Great Greek Mediterranean Grill. The award recognizes creative excellence, the standard at the heart of every ADDY.
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