How to Become a Guest on the Franchise Whispering Podcast

If you’ve been listening to Franchise Whispering and thinking, “I have a story worth sharing,” you’re in the right place. We’re always looking to bring new voices to the mic, and inquiring about a guest spot is simpler than you might expect.

Here’s everything you need to know.

First, a Quick Refresher on the Show

Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.

Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.

This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.

New voices. Real stories. Smarter franchise marketing.

Who We’re Looking For

If your work touches franchising, there’s a good chance you’d be a great fit. The guests who bring the most to the conversation tend to be the people building, marketing, and running franchise systems every day, including:

• Franchisors and franchise executives who are scaling systems and supporting their franchisees
• Marketers and fractional CMOs with a fresh take on franchise brand strategy, local activation, and guest retention
• Operators and multi-unit owners navigating unit economics and shifting consumer behavior
• Industry insiders and innovators working at the edge of emerging technology and industry change

Recent episodes have featured CEOs, fractional CMOs, national marketing managers, and franchise marketing leaders from across the U.S. and internationally, so don’t count yourself out based on title or geography. If you have real, experience-driven insight to offer, we want to hear it.

Listen First

Not sure yet? The best way to get a feel for the show is to hear a few episodes. Give it a listen or follow along on your platform of choice:

Once you’ve heard the kind of conversations we have, you’ll have a clear sense of the angle you’d bring as a guest.

How to Inquire About a Guest Spot

There are two easy ways to start the conversation:

1. Book time directly with the host. The best way to get started is to grab a slot on host Bob McKay’s calendar using his online booking link: https://calendly.com/bob-328/30min?month=2026-07. This 30-minute meeting is your chance to talk through the vision for the podcast and the experience you want to share.
2. Reach out on LinkedIn. If you’re already connected with the Franchise Marketing News LinkedIn profile and happen to see our updates, feel free to send us a message. Tell us a little about who you are and the perspective you’d bring to the show, and we’ll take it from there.

Before You Reach Out

To make the conversation productive, come prepared to share:

• A quick summary of your role and background in franchising
• The topic or angle you’d love to explore on the show
• Why it matters right now and what listeners would take away from it

That’s it. Whether you’re a first-time podcast guest or a seasoned voice in the industry, we’d love to hear what you have to say. Reach out, book a time, and let’s talk.