OUR
MISSION

We’re here to elevate the conversation around franchise marketing - aligning franchisors and franchisees around intelligence, innovation, and impact.

Redefining Franchise Marketing

We go beyond traditional news, offering a fresh, multi-dimensional perspective on the franchise industry. Through cutting-edge storytelling, expert insights from top franchise advertising agencies, and thought leadership from industry trailblazers, we’ve built a platform that does more than just inform—it inspires action and fuels growth.

Driving Franchise Success

From the latest trends to real-time insights, we spotlight the strategies and voices shaping the future of franchising. Whether you’re a rising entrepreneur or a seasoned brand leader, we’re here to equip you with the tools to thrive in an evolving landscape.

Our Board Members

Kristen Pechacek Headshot

Kristen Pechacek

President & CEO
MassageLuXe
Linkedin
Ashley Mitchell

Ashley Mitchell

VP of Marketing
East Coast Wings + Grill
Linkedin
David Betland

David Betland

Vice President of Marketing
Rubio’s Restaurant Group
Linkedin
Bob McKay

Bob McKay

CEO
McKay Advertising + Activation
Linkedin
Ira Flusendorf

Ira Klusendorf

Sr Creative Manager
Batteries Plus
Linkedin
Jeffrey Smith

Jeffrey Smith

COO
Peterbrooke Chocolatier
Linkedin
Ron Weinstock

Ron Weinstock

CEO/President
Weinstock Marketing
Linkedin

Guy Coffey

Multi-Exit Entrepreneur
Double Lane Enterprises

Linkedin

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Make Your Mark on the Franchise World

We don’t just cover the news — we invite the people shaping it. Apply to join our board, sponsor a story, or pitch your opinion. Let’s build the future of franchise marketing, together.
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Your Franchise Edge Starts Here

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