The fast-casual franchise announced the leadership move in mid-January, bringing Liggins on board after his tenure overseeing franchise development for major restaurant brands at Inspire Brands. In his new role, Liggins will focus on supporting existing franchisees, executing committed development agreements, and identifying high-potential markets aligned with the brand’s long-term vision. Dave’s is emphasizing strategic execution, real estate optimization, and international expansion.
Leadership appointments like this are more than operational decisions, they are growth signals. In 2026, franchise marketing and franchise development are increasingly intertwined. Hiring a seasoned development executive reinforces credibility with prospective franchisees, brokers, and investors while supporting a data-driven approach to territory planning and expansion. Dave’s Hot Chicken is a well-established brand, and by continuing to invest in leadership and development strategy, the company is positioning itself for long-term growth.
For brands in growth mode, marketing now plays a bigger role than simply generating leads.
Franchisors entering 2026 should evaluate whether their development leadership and marketing strategies are aligned. Clear growth positioning, transparent communication, and disciplined expansion planning helps attract the right franchise partners, not just more of them. Investing in experienced leadership can strengthen both franchise recruitment efforts and overall brand confidence in the marketplace.
As franchise growth accelerates in 2026, strong leadership and clear expansion strategy are becoming essential marketing assets. Franchisors should ensure their development story is as compelling as their consumer brand.