In a recent press release, Peterbrooke Chocolatier shared that it closed out 2025 with a 13.5% increase in same-shop sales and a 15.4% increase in transactions over time, driven by stronger marketing and product innovation. The brand’s Dubai chocolate line, launched in 2025, performed well beyond its initial holiday release, appealing to a broad customer base and helping attract younger demographics. Peterbrooke now operates 24 locations plus an e-commerce channel and plans to reach the Southeast in 2026, including filling in key markets like Charlotte, Orlando, Tampa, and Palm Beach.
In addition to internal efforts, Peterbrooke is working with McKay Advertising + Activation, a franchise marketing agency known for helping multi-location brands scale visibility and drive measurable results. This partnership aims to boost Peterbrooke’s brand recognition, especially in digital and performance channels while aligning marketing efforts with overall franchise development goals.
Peterbrooke’s performance underscores the importance of combining strong product innovation, strategic marketing, and partner expertise to drive franchise growth. The brand’s Dubai chocolate line, which extended into seasonal assortments, demonstrates how product creativity can fuel broader marketing momentum and customer traffic. Meanwhile, working with a specialist agency like McKay reflects how franchisors are increasingly leaning on expert partners to boost local and national campaign optimization, reinforce brand awareness, and support franchisee recruitment and success.
For franchise marketers, this highlights two trends shaping 2026:
Franchise marketing leaders should evaluate their current external marketing support and explore specialized partnerships that can enhance campaign performance, local activation, and development momentum going into Q1 2026.
Integrating expert insights into both brand building and local execution can strengthen franchise development, improve franchisee support, and drive measurable results in key markets.