Marketing Insights for Franchisors

Franchising has a trust problem, and slick testimonials aren’t fixing it. Joel Kleber, CMO of Jim’s Group, explains why real stories, long-form podcasts and founder-led content are winning over skeptical prospects long before they ever pick up the phone.

Exploring the balance between digital and personal connections in food service.

Nothing ages a brand faster than a meme used three weeks too late. Here’s how franchisors can jump on viral moments across every location without the corporate cringe, plus a two-minute gut check before you hit post.

Insights on brand identity, customer experience, and restaurant dynamics.

McKay Advertising + Activation has won a Silver American Advertising Award (a Silver ADDY) from AAF Tampa Bay for the “Live Great. Eat Greek.” campaign the agency created for The Great Greek Mediterranean Grill. The award recognizes creative excellence, the standard at the heart of every ADDY.